Dimensional Progression
| Environmental Design | Creative Direction
| Environmental Design | Creative Direction
Design a 21’x 8’ mural representing UMass Dartmouth's values, history, and community for a dining hall.
A 3D vibrant vinyl and steel cable installation inspired by the Brutalist style of architect Paul Rudolph.
Concept Director and Designer, overseeing project execution and production through development.
The University of Massachusetts Dartmouth approached me to create a vinyl mural for the main staircase of a new dining hall on campus. With minimal restrictions, I had the freedom to think ambitiously. What began as a flat vinyl wrap evolved into a 3D sculptural mural after months of ideating, designing, and planning.
The mural’s location on the staircase wall, with multiple access points and a large window, provided unique opportunities. Natural sunlight casts shifting shadows that bring the piece to life. The panel-and-cable arrangement has varying angles, heights, and colors to symbolize the individuality of our unique, wave-like journeys.
Composed in sections like a net, the panels nod to the nautical and fishing histories of Dartmouth and New Bedford. The reflective vinyl panels also function as mirrors, adding visual depth to the viewer's experience.
The stark Brutalist style of architect Paul Rudolph influenced the design of triangular panels, protruding at different angles, and braided steel cables stretching above them from a shared anchor point.
The concept received praise during its presentation to the University Board and was approved for production. Production challenges were addressed through collaboration with construction supervisors (to discuss building codes), a production and installation company (to adjust the design for feasibility), and site visits during construction to understand the space and create mockups.
Unfortunately, COVID delayed the project, as budget reallocations prioritized other University needs. However, the vision for Dimensional Progression remains evident through panel prototypes, sketches, designs, and supporting materials.
Sailing Foliage blends nautical and forest themes using beam-suspended netting. The design is inviting, adding dimensionality while offering decorative potential for special occasions and holidays.
Forest Adventure reimagines campus life and the college journey, focusing on housing and food. The vinyl graphic explores stepping outside your comfort zone, with paper cutout illustrations that blend seamlessly with the surrounding environment.
Deconstructed Grove features small wood pieces that cast playful shadows as the sunlight changes throughout the day. The installation subtly references the campus' cantilevers and its recurring forest theme in housing.