Star Store
| Logo Design
| Logo Design
The Star Store, UMass Dartmouth's New Bedford CVPA campus, needed a modern logo.
Created a modern logo that reflects the Star Store’s purpose, history, and its connection to the CVPA.
Ideator and designer, creating drafts and refining them based on client feedback.
UMass Dartmouth University Marketing approached me to create a logo for the CVPA Star Store campus, which was finally due for its own identity.
The design uses geometric blocks to reflect the building's structure and ties into the CVPA’s square logo. The stacked rows symbolize the building blocks of creative disciplines, while also paying homage to New Bedford’s grid-like layout.