Star Store
| Logo Design
Task
UMass Dartmouth's New Bedford CVPA campus, the Star Store needed a modern logo.
Solution
Created modern logo, showing the Star Store's purpose, history, and connection to the CVPA.
My Role
Ideator and designer. Designed all drafts and adjusted according to client feedback.
| Building Blocks
| Layout
| Street View
UMass Dartmouth University Marketing reached out because the CVPA Star Store campus was finally due its own logo.
The design uses blocks to represent the building structure and connect to the CVPA's square logo.
The stacked rows represent the building blocks of creative disciplines, while also paying homage to New Bedford's blocky layout.
