Rich Rags
| Album Art | Merch Design | Creative Direction
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Task
A surprise-release album from Lil Uzi Vert and PnB Rock requires dual covers and accompanying merch.
Solution
Designed regular and deluxe covers, complemented by experimental, gritty, yet vibrant merch.
My Role
Ideator and sole designer, incorporating valuable peer feedback.
| Surprise Release
| Glow in the Dark
| Gritty Texture
Rich Rags showcases the two Philadelphia rappers’ journeys from struggle to extravagant, money-driven lifestyles—if they were to release music together. (Sadly, this is just a concept.)
To build excitement, the rollout features a double release: an anonymous surprise and a glow-in-the-dark deluxe edition with the artists.
The glow effect extends to the merch, adding a special touch that aligns with the artists’ bold, unconventional fashion styles.
Additional deliverables include CD and LP covers, a tracklist and lyrics booklet, and alternate covers that nod to themes of love, money, and Philly.
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