Designing for University Marketing saw me following brand guidelines, pushing visual standards, and executing multichannel deliverables including administrative, way-finding, and editorial marketing projects.

A key design strategy was a cluster-based grouping system, which enhanced audience comprehension of information and subtly echoed the campus's Brutalist architecture through stacked forms. These shapes, textures, and images remained consistent with official University colors, adding context to each composition.

Working on application forms, informational decks, special event content, and other interdepartmental collateral helped me refine how to represent the University and its schools while adhering to their individual branding guidelines.