Designing for University Marketing saw me following brand guidelines, pushing visual standards, and executing multichannel deliverables including administrative, way-finding, and editorial marketing projects.

A focal point in the layouts was to establish a cluster-like grouping system. This improved audience understanding of information, while alluding to the campus's Brutalist form through stacked form. These shapes, textures, and images stick to official University colors and add context to each composition.

Working on application forms, informational decks, special event content, and other interdepartmental collateral taught me how to individually represent the University and its schools while adhering to their respective branding guidelines.