While straying away from traditional execution, the logo assumed a seal/stamp-like format to achieve an official/trustworthy appearance.

The architecture was a requested component. The iconic entrance to the building (above right) was selected, as it is a familiar sight for law students.

To maintain consistency with the official UMass Law logo, Garamond was used in a balanced circular layout, echoing the sigil style. The school’s trademark, Pursue Justice™, was placed above the entrance for better legibility while avoiding visual clutter.

Initial drafts explored different approaches:

#1–8, 13–16: Simplified marks focused on the pursuit of justice, often symbolized by a scale.

#17–24: Abstract variations experimented with sharp vs. rounded elements, solid vs. outlined forms.

#9–12, 25–28: These marks explored the theme of balance, showing interactions between shapes.

Draft #28 was selected by the Creative Director and refined further, with variations focusing on linear text inclusion, circular frames, and laurel-like patterns to add status and motion.