OTA Le
| Album Art | Creative Direction
| Album Art | Creative Direction
Developed an identity for rapper OTA Le through custom song covers and album art.
Established a bold, colorful, and stylized branding across multiple covers, tailored to the artist's vision.
Ideator and designer, directing the vision and capturing the song's energy with client feedback.
This cover plays on the title's double meaning—being tangled up and dancing a tango. The rapper, with a rose in his mouth, dances with a girl in a Nigerian adire dress.
In the background, people on computers control a figure on the right, draining his finances and essence. A simple pattern fills the background, adding visual motion and enhancing the overall vibe.
This cover parodies '80s workout mania, showing how these rappers never break a sweat, no matter the pressure. Both are pictured exercising in very short shorts, each with their own style.
The background uses simple shapes, evoking the wall panels commonly seen in televised workout sessions.
This cover reflects the song's theme of the artist boasting about being a big fishin a small pond.
He’s both the fisherman and the catch, working hard to become the biggest fish in the game.
As per the artist's request, the rapper and featured artist lean against a Rolex, with the time set to 7:30.
To match the established style, I recreated the watch from scratch, customizing the watch face with the title and artist names.