HONDA x Boston Marathon
| Environmental Design | Art Direction
Embedded Files
Task
Honda needs environmental graphics for their showroom at the 2023 Boston Marathon.
Solution
A 3D arch and two photo backdrops feature subtle design elements to convey togetherness.
My Role
Led art direction as the designer and ideator, incorporating feedback to align with the client's vision.
| Community
| Motion
| Partnership
For the 10 year anniversary of the attack on the Boston Marathon, the design needed to evoke a sense of togetherness and community. Organic curves, gradients, and an aerial image of Boston were used cohesively in each of three deliverables; a subtle parallel to the collective effort of the community coming together.
Google Sites
Report abuse