I did a concept rebrand for a classic Cape Cod restaurant with simple decorations and a friendly personality. The rebrand stays true to the building and feel, while establishing a new image that appeal to modern customers.

The two-logo system created represents the building’s appearance and its local feel, while giving the restaurant a modern, functional look.

My immediate attention went to the generic pizza box design, upgrading it for functionality and to increase brand presence.

Next was the menu. The information is now spread out and follows categorical and item hierarchy through font style.

I also designed merch for workers, locals, and tourists to wear and promote the business using practical colors that don't easily get dirty.